What Information We Collect

When you visit our website, create an account, or place an order, we gather a few different types of information:

• Contact details — your name, email address, phone number, and shipping/billing address
• Payment information — processed securely through our payment partners; we don't store your full card details on our servers
• Order history — what you've bought, when, and how often
• Account preferences — your saved wish lists, product reviews, and skin type quiz results (if you've taken one)
• Technical data — your IP address, browser type, and device information, collected automatically when you browse our site
• Marketing preferences — whether you've opted in to receive emails, texts, or promotional offers from us

We don't collect anything we don't need. If a piece of information doesn't help us serve you better or run our business responsibly, we're not interested in it.

How We Use Your Information

Here's the honest breakdown of what happens once we have your data:

• To fulfill your orders: We need your address to ship products and your payment details to process transactions. That's non-negotiable — without it, we can't get your lip gloss to your doorstep.
• To improve your experience: Your browsing habits and past purchases help us recommend products you might actually like, instead of bombarding you with irrelevant suggestions.
• To communicate with you: Order confirmations, shipping updates, and — if you've opted in — occasional promotions or product launches. You can unsubscribe from marketing emails anytime; the link's always at the bottom.
• To keep our site secure: Technical data helps us spot suspicious activity, prevent fraud, and keep the whole platform running smoothly.
• To meet legal obligations: Sometimes we're required to retain certain records for tax, accounting, or regulatory purposes. We follow the law here, same as any responsible business would.

Who We Share Your Data With

We're not in the business of selling your information. Full stop. That said, we do work with a handful of trusted third parties who help us run Shelby Cosmetics day to day:

• Payment processors who handle your transactions securely
• Shipping and logistics partners who get your order to you
• Email and marketing platforms that send our newsletters and promotions
• Analytics providers who help us understand how people use our site

Each of these partners is contractually required to handle your data responsibly and only use it for the purpose we've agreed on. We vet them, and we don't hand out access carelessly.

Cookies and Tracking

Like most e-commerce sites, we use cookies to remember your cart, keep you logged in, and understand how visitors move through our site. You can adjust your cookie preferences through your browser settings at any time, though disabling certain cookies might affect how well the site functions.

Your Rights and Choices

You have real control over your data, not just theoretical rights buried in a policy nobody reads. Depending on where you live, you may be able to:

• Request a copy of the personal information we hold about you
• Ask us to correct inaccurate details
• Request deletion of your data (with some exceptions, like records we're legally required to keep)
• Opt out of marketing communications
• Object to certain types of data processing

To exercise any of these rights, just email us at shelbycosmetics18@gmail.com — we'll respond within a reasonable timeframe and walk you through the process.

How We Protect Your Information

We use industry-standard security measures — encryption, secure servers, restricted access controls — to keep your information safe. No system is completely bulletproof, and we won't pretend otherwise, but we take security seriously and continuously review our practices to stay ahead of new risks.

Data Retention

We keep your information only as long as we need it — to fulfill orders, meet legal requirements, or maintain your account if it's active. Once that need passes, we either delete or anonymize the data.

Changes to This Policy

We may update this policy occasionally, whether because our practices change or because the law requires it. When we do, we'll post the updated version here with a new "last updated" date. If the changes are significant, we'll make sure you know about it — not just bury it in a footer link.